Thursday, May 20, 2010

Writers, take heart. Business needs you.

Arianna had a great post on April 26 "Huffington Post" titled "Not All Jobs Are Created Equal: Why Wall Street's Gain Has Been America's Lost."

It’s little consolation to be reminded that the middle class has disproportionately lost jobs in this recession -- or to realize that among the hardest hit are professionals associated with the publishing industry, particularly writers and editors. This highly competitive marketplace is squeezing everybody and writers are in a frontline ringer.

However …

… the same economy that has dumped print publications wholesale also is scrambling for solid "content" on an explosion of websites, blogs, social media like Twitter, and online newsletters. Business needs you now, more than ever. If you’re freelance, all the better. Cash strapped organizations need help from creatives equipped to work part-time and off-site.

The trend to contract work opens opportunities for not only writers, but also editors (superb at content aggregation), designers (to make all the social media “look good”), and – especially – folks who know their way around a camera and video editing software.

To find work, you’ll need to do three things: a) help businesses pinpoint their need b) demonstrate how you can be of service c) get the pricing right.

New, but not new, right?

-- scrubbed by Marketing Brillo

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