Political Fundraising Annoyances (and I Know It’s Not Just Me)

In the 2008 election, I was an active supporter of my political party. I gave money, volunteered, and “answered the call.” In the current election, not so much. I’m still going to vote my party, to be sure, but mostly because the other guys scare the hell outta me. In other words, it’s no longer passion for my party (actually, I’m an Independent) as much as how detestable the other side is. But I digress…

This blog post is about the naughty way my party is pursuing its fundraising. First, I’m on “I-don’t-know-how-many” call lists. “Telefund” shows-up on caller ID every day, usually twice. I get emails, too. Lots of them – from past presidents, congressional leaders, senators – even wives of politicians (no children so far, but that wouldn’t surprise me). I’m tired of it, you know?

Maybe that’s why, today, I relented and donated $25 to one of the appellants (please forgive my misuse of the word; I couldn’t resist). Within 30 seconds I had received a thank-you email (of course), and then -- lickety-split -- two additional email appeals. A minute later, a telefund call came in from a number in the same geographic region of the country that my politician represents. Coincidence? I think not.

And you know what? I don’t like it. I just did something you asked me to do and before the path to the front door was cool, you were coming back in, asking me to do something else.. and something else… and something else.

That’s bad manners. Cross media? Yes. Cross donor? Yes again. It may be good direct marketing, but, then again, maybe it isn’t. I'm a loyal customer and you made me mad. How good can it be?

-- scrubbed by Marketing Brillo

Posted in: Fundraising,Marketing Misses,Marketing Rants