Hoku: The Masters of Electronic Bait and Switch

I got an email this morning from Hoku Unlimited in Van Nuys, CA. As an editor in the direct marketing industry, I receive all sorts of industry-related “information.” This one looked legit. It listed three questions [with partial answers] that a marketer should ask a potential list vendor. The info looked on target. Links proliferated. Links to the “full article;” links to “here;” and links to “list vendor check.”

All of the links went the same place: Nowhere.

What was the point? To get me to provide my name, email, phone, company, and a comment.

Who Is Hoku Unlimited? Nobody knows.

What am I giving Hoku? Exactly what they gave me: NOTHING.

-- scrubbed by Marketing Brillo

Posted in: Email marketing,Social Commentary